Northern California World Trade Center

Regions We Serve

Sacramento Region. In 1975, government accounted for 40% of the jobs in the Sacramento region. Today, economic restructuring has fostered a rapidly growing service sector, which has manifested opportunities in Trade, Transportation and Utilities, Information, Financial Activities, Professional and Business Services, Education and Health Services, Leisure and Hospitality, and Government. Coupled with the highest real population growth in the state, growth in Construction and Manufacturing industries has nearly doubled employment in those fields. Several municipal utilities, abundant water supply, and wholesale gas prices capstone the region with stable utilities. Inland from the San Francisco Bay Area, Sacramento’s rich infrastructure boasts expedient transportation on all fronts: an international airport, deep-water port tapping the San Francisco Bay, trans-continental rail line, fast light rail commutes, and the crossroads of several major and interstate freeways.

Upstate California. Located halfway between Canada and Mexico, high technology, food processing, medical equipment, software development, distribution, wood products, and other manufacturing fields prosper upstate. Nearly every part of the region is connected by rail service and a growing network of state and interstate highways, making overnight access to California and Pacific Northwest markets and ports, and two-day truck trips to Las Vegas, Phoenix, Salt Lake City, and Boise a reality. And the Port of Humboldt Bay boasts deep-water port capabilities. Upstate California combines affordable real estate options with low cost and reliable utilities, abundant water supplies, and high-capacity telecommunications technology. A strong commitment to environmental quality shows in the ancient forests, crystal clear lakes, and outdoor recreational activities.

Central Valley. Home to the world’s most productive agricultural region, the area lends itself particularly well to the needs of the food processing industry through a diverse range of agricultural products and support services including the world’s most extensive food processing research and development. Light Manufacturing industries like plastic products, advanced materials, software, and hardware development, and back office jobs complement the region’s workforce. Sustained population growth provides a large workforce available at some of the most competitive wages in California. An integral part of California’s transportation infrastructure, the state’s two major north-south highways extend the length of the Central Valley. It is possible to ship freight by highway, air, rail, and sea via an inland port, with the advantage of low cost and high availability of developed land for plants, warehouses, and offices.

Central Sierra. The Central Sierra Region offers affordable real estate with an emphasis on promoting small business growth. Labor costs are competitive and stable. In recent years the economy once dominated by the lumber and mining industries has shifted to light manufacturing, retail, services, and home based businesses. Also encouraging for agribusiness, the terrain and soils of the Central Sierra provide excellent opportunities for both traditional and specialty agribusiness operations. Abundant rangeland offers inexpensive grazing opportunities for cattle, sheep, and even free-range poultry. Unique microclimates support a diverse crop base. Spurred by widespread advanced fiber optics in many areas, information and communication industries are prime for development. The area bills as a foothill Silicon Valley – a refuge for the tech-savvy desiring mountain life.

For more information on California's diverse regions, visit CalBIS.