• 10:00 am – 11:30 am International Networking
  • 11:30 am – 1:30 pm Lunch & International Business Panel
  • 2:00 pm – 4:00 pm Exporter Workshop: Nurturing a “China Distinction” for Your Brand


  • Early Bird (ends 4/19): $65 – $90
  • Regular (ends 5/25): $80 – $105
  • Late Registration (Ends 5/30): $120
  • Exporter Workshop only: Free

Network Globally.


The International Business Luncheon is a dynamic forum for business leaders and diplomatic representatives to discuss the state of global trade, explore new business opportunities, and recognize the region’s international connections.

For two decades, the Northern California World Trade Center has hosted this high-profile luncheon to grow trade by connecting businesses with international market opportunities and to celebrate consuls and trade commissioners from around the world.

International Business Panel

Digital Pivot: How Tech-Enabled Trade is Revolutionizing Global Business

On June 1, hear from thought leaders in the digital economy about how technology-enabled trade and business tools are revolutionizing global business practices and expanding access to global markets for small to medium businesses.


Stephen Ozoigbo

Watch this documentary from the African Technology Foundation about four African entrepreneurs working to scale their ventures in Silicon Valley in Venture: An Entrepreneur’s Journey (or read the synopsis). You can also check out “Repats, Expats, and Experts: How the Diaspora Will Reinvent Africa.”

David Stepp

Managing Partner, Singapore/Los Angeles, Bryan Cave

Lucy Lawrence

Managing Director and Co-Chair at Business, eTrade, United Nations Conference on Trade and Development (UNCTAD), Private Sector Technology Board

James Eron

Partner, Kung Fu Data

Carl Miller

Check out these insightful white papers from GRIN about the Hidden Cross-Border Trade of “Suitcase Retail” and advice on How to Thrive in Global Environments

Panelists will share insight on:

  • How digital tools have reshaped the international business world for both greater ease and access, and how to prepare for the new challenges that come with going digital.
  • How “go to market” and “competitive edge” have altered the pace of business in the digital economy (planning, logistics, retail/B2B/B2C development, market adoption rate) and what’s next.
  • Is the digital economy and international trade just about the data?

Speakers will share some of their essential “digital business best practices” that have successfully enabled them to use data to strengthen loyalty, provide better services and tools to their customers, and become trade leaders in their sectors.

International Networking

Countries Represented

Attendees will have the opportunity to network with Consuls General and other trade officials from more than 20 countries around the world, including:

  • AFRICA Angola, Botswana, South Africa
  • AMERICAS Canada, Chile, Mexico
  • ASIA/PACIFIC RIM Hong Kong, Indonesia, New Zealand, Pakistan, South Korea, Taiwan
  • EUROPE/MIDDLE EAST Egypt, France, Germany, Hungary, Liechtenstein, the Netherlands, Norway, Portugal, Russia, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom

Stay tuned for updates as more countries are confirmed to be represented at this year’s program.

Interested in meeting with a specific country representative? Find them at the networking reception or become a sponsor so you can request the trade officials you’d like to have seated at your table.

Exporter Workshop: Nurturing a “China Distinction” for Your Brand

Are you an exporter? Join us immediately following the luncheon for an informed conversation about entering and sustaining business in China’s market.

Participate in a dynamic conversation with multiple China Market experts on:

  1. Establishing and nurturing a “China Distinction” for your brand.  Is there a particular distinction to the Chinese Digital brand?
  2. Creating differentiation without losing reputation and established product/service success.
  3. Understanding arcane rules and local practices to allow a business to maximize revenue and reduce loss.
  4. Key partners in the process.  What should you ask?  Where can experts help?  Who are the essential “China Hand” members of your own team?


Exporter Workshop Speakers

Lu Zhang

Director, International Tax Services, BPM

Doug Gibbs

Senior Partner, Gibbs Group LLC

James Eron

Partner, Kung Fu Data

Learn from the experts and gain insight from your peers on how to succeed in today’s China Market. Participation limited to exporters.

With unparalleled international networking, a great lineup of speakers on tech-enabled trade and an exporter workshop on successful expansion in the China market, this event is packed with value. Register today!

Can’t attend the whole event but want to participate in the Exporter Workshop? If you’re an exporter, you’re eligible to just register for the 2pm workshop.