Exporting – What’s in It for You?

Exporting products or services can be a strategic step for companies who want to find new markets, grow and diversify revenues, and reduce the impact of economic cycles on their business. Learn how to successfully take that next step to grow your business through exports.

If your business is not exporting, you are only reaching 5% of potential customers globally.


Do You Know?

  • 95% of the world’s consumers live outside the U.S.
  • Companies that export are 17% more profitable than those that don’t.
  • Exporters are approximately 10% less likely to go out of business.
  • Nationally, 97% of exporters are small businesses and 35% have fewer than 20 employees.
  • In a national survey of small businesses, 77% believed export sales would grow at least 5% per year for the next 3 years.

Exporting 101: Developing International Markets breaks down the myths, discusses how to manage potential risks, and reviews concrete steps to become a successful exporter.

Training Descriptions:
This two-day training will explore the basics of exporting to include: key export concepts, an understanding of export restrictions and regulations, export documentation, modes of transport, and methods of payment.


  • George Tastard, Director, U.S. Commercial Service, Sacramento, CA
  • Joshua Erickson, Program Manager, Rural Export Center, U.S. Commercial Service, Fargo, ND
  • Danielle Austin, Export Trade Finance Solutions Manager, International Banking Group, Umpqua Bank, Sacramento, CA
  • Bret Roper, Logistics and Supply Chain Consultant, Sacramento, CA


  • What is exporting all about
         definitions, myths, affordability, competition, prerequisites, benefits, risk, and export readiness.
  • Steps to successful exporting
         research, have a plan, pricing, regulations, funding opportunities, getting paid, and logistics.
  • Key concepts you must know before you export
         product classification, AES, transportation modes, INCOTERMS®, and methods of payment.
  • Export documentation process
         Initial inquiry, export quotation, proforma invoice, customer purchase order, commercial invoice, packing list, certificate of origin, bills of lading, and recordkeeping.

Recommended For:
Companies that are looking for a strategic growth opportunity for their business and want to find new markets for their products. Ideal for all businesses interested in learning the fundamentals of exporting.